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GARM expands membership to independent brand safety providers
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Expansion formalises existing…
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Advertising & policyAd techMedia transformation
Welcome to the privacy-focused future
Read more about "Welcome to the privacy-focused future"The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
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Advertising & policyDigital policyAd techData governancePrivacy & techData Safety in 2021: Benchmark & Analysis
Read more about "Data Safety in 2021: Benchmark & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
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Advertising & policyDigital policyAd techGDPRÌÇÐÄvlog¹ÙÍøGuide to EU Cookie Guidance
Read more about "ÌÇÐÄvlog¹ÙÍøGuide to EU Cookie Guidance"An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
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Programmatic & ad techAdvertising & policyDigital policyAd techÌÇÐÄvlog¹ÙÍøposition paper on the EU Digital Markets Act
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Advertising & policyDigital policyAd techÌÇÐÄvlog¹ÙÍøglobal position on advertiser access to data in the digital advertising market
Read more about "ÌÇÐÄvlog¹ÙÍøglobal position on advertiser access to data in the digital advertising market"In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…
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Advertising & policyDigital policyAd techPrivacy & techAIWebinar: AI & advertising, a consumer perspective
Read more about "Webinar: AI & advertising, a consumer perspective"A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.
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Advertising & policyDigital policyAd techÌÇÐÄvlog¹ÙÍøQ&A session with Google on digital services taxes
Read more about "ÌÇÐÄvlog¹ÙÍøQ&A session with Google on digital services taxes"Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and…
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Programmatic & ad techAd techMarketing technologyMarketing technologyProgrammatic trading accounts for more than two fifths of global digital media investment by major multinationals
Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"In-house and hybrid trading models now used by 84% of respondents
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Advertising & policyDigital policyAd techData governancePrivacy & techDGX meeting overview (July 2020)
Read more about "DGX meeting overview (July 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.
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Programmatic & ad techAd techMarketing technologyMarketing technologyProgrammatic Data & Technology (2020)
Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPRWebinar: GDPR and online advertising - what next?
Read more about "Webinar: GDPR and online advertising - what next?"This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…